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- What is Audio AdCenter?
Audio AdCenter is a self-serve platform that provides small business owners with the opportunity to promote their services directly to prospective customers, through online radio ads. Online radio is extremely popular, as nearly every traditional radio station now offers an online stream of their broadcasts for computers and mobile devices. Since online listeners hear the broadcasts differently, different ads are regularly used for these online streams, presenting a unique opportunity for advertisers.
- I placed my order, what happens now?
After purchasing your campaign you will either upload your existing ad or select one from our inventory. Once your ad selection is made, it will be produced and reviewed against our ad guidelines. Upon approval, you will receive an email advising that your ad is in your account and ready for you to review.
- Do I own my audio ad?
If you uploaded your own audio ad, yes – you own it. However, if you chose to customize an ad through Audio AdCenter, you do not own it. If you’ve customized an ad, it will run for the duration of your campaign. Once your campaign ends, your customization will be removed and the generic ad file will return to our inventory. This helps keep our price points very affordable, and allows our customers the financial flexibility to run multiple ads per year. Please note: a customized version of your ad will remain in your account so that you can listen to it at any time. If you would like to continue running your ad, you may choose to extend your campaign by simply calling our customer service department at 888-865-3803 or by emailing email@example.com. Please write “Extend my campaign” in the subject line.
- How will I be billed for my campaign?
Your campaign is made up of 2 components: the ad and the package. The ad and the first month of the campaign are paid for upfront. After that, you will be billed monthly for the remainder of your campaign. The recurring monthly charge will continue automatically until your campaign completes. Your card will be charged on the same day every month, based on the day you purchased your campaign. Example: If you purchase your campaign on July 8th, your card will be charged on the 8th of every month until your campaign completes.
- Can I use my own audio ad?
Yes. You may either select one of our prerecorded audio ads or upload one of your own. An uploaded ad that you provide must be no larger than 10 MB, exactly 30 seconds long, and in .mp3 format.
- What is an Audio Ad?
An audio ad is an advertisement that can be heard online when listening to radio station websites. For your convenience, we have a library of over 2000 prerecorded audio ads that are relevant to most business types and customizable by you. You can choose between 3 ad types.
A Basic Audio Ad is a prerecorded audio ad customized with your business name, website, and phone number.
A Pro Audio Ad is a Basic Audio Ad PLUS approximately 10 seconds of customizable audio allowing you to be more specific about your business or promotion.
A Custom Audio Ad. Instead of selecting one of our prerecorded audio ads to customize, have a professional write a custom ad for you. This allows you the maximum amount of flexibility to promote your business. Note: custom audio ads have the same ownership rights as Basic and Pro Ads – you may use them for your campaign but you do not own them.
- I like one of the audio samples, but can’t find it for my campaign. Where is it?
The samples on the site are for quality verification. Depending upon inventory availability at the time of your selection, you may or may not be able to purchase the sample ad. To check if a sample ad is available, complete your campaign purchase and browse our full inventory.
- How do I select an audio sample from the site?
You can’t select a sample from the site. The samples on the site are there to give you an example of our prerecorded audio spots. After you check out, you will be prompted to continue on to our ad database where you can select and customize your ad.
- How can I listen to the entire ad inventory?
Once you select your campaign package and complete the checkout process you will be prompted to continue and create your ad. Clicking Continue will take you to the full catalogue of prerecorded audio spots. You make choose to customize any of these spots. If you choose not to continue at this time, you may access the full inventory by logging into Audio AdCenter and clicking on My Account. There you will find a Create Your Ad button which will take you to the inventory.
- Can I select my ad before I check out?
No. In order to protect our inventory, you must register and checkout before you can browse our entire database.
- What is an audio impression?
An “impression” is made when an ad is heard by a targeted listener. In this case, it’s helpful to think of impressions as people. If 10 people are listening when your ad plays, then your ad will have received 10 impressions.
- What is audio streaming?
Audio streaming is when a radio station distributes its broadcast over the internet so that listeners can hear it through their computer or mobile device.
- What does “campaign status” mean?
The current state of the campaign, which will be one of the following:
• Purchased: Campaign has been purchased, but audio ad has not been uploaded or submitted for review
• Pending: Audio ad has been submitted for review
• Scheduled: Audio ad has been approved and the campaign, and is scheduled to begin on designated start date
• Resubmit: Audio ad has failed compliance review and is pending resubmission
• Live: Campaign is running
• Complete: Campaign has ended
- What is a dashboard?
A display of campaign related reporting for you to review.
- What is a target audience?
The group of people you want to hear your ad because they are most likely to become customers.
- How long will it take to produce my audio ad?
Audio Ads generally take 7 business days to produce and review.
- Who will hear my ad, and when?
Your ad will be heard by the target audience you define. You are able to select the city your ad will be heard in, the station(s) it will play on, and day part when it will be played.
- How long will my campaign run?
You can choose to activate your campaign for as little as 1 month or as long as 12 months. Choose a duration appropriate to what you’re advertising. For example, is your campaign a seasonal advertisement, or are you driving customers to your business in the same way, year-round? You can choose to extend your ad by simply contacting customer service department at 888-865-3803 or by emailing firstname.lastname@example.org. Please write “Extend my campaign” in the subject line.
- How many people will hear my ad?
The approximate number of impressions your ad will get depends on the package you choose. Your package choices are as follows: Bronze: 3,700* listeners; Silver: 7,500* listeners; Gold: 15,000* listeners; Platinum: 25,000* listeners. *Please note that these listener numbers are approximate and will be based on specific station listenership for the station(s) you select.
- How many times will my ad be played?
Your ad will play as many times as needed to reach the number of listeners for your chosen package. Once your ad has reached the specified number of listeners, it will stop, and then start again the following month. This will continue for as many months as you chose.
- Can I change my ad once it has been produced?
Your ad can only be modified if there was a recording error, or if a word is mispronounced.
- My ad did not meet the ad guidelines. What do I do?
Please contact customer service to discuss how you may change your ad so that it meets our ad guidelines. You may reach our customer service department by calling 888-865-3803 or by emailing email@example.com. Please write “Ad Guidelines” in the subject line.
- What stations should I run my ad on?
Run your ad on the station(s) your target customers listen to most. Please contact customer service by calling 888-865-3803 if you have specific station questions.
- Can I reuse my ad when my campaign ends?
We suggest extending your campaign before it finishes to ensure that your ad will be available for continued use. Once a campaign completes, the ad goes back into our ad inventory and is made available to all customers. If your ad has not been selected by another customer, you may choose to use it again.
- I want to cancel my campaign. What do I do?
Campaigns must be cancelled 30 days in advance, and will continue running through their current month. One month campaigns are not eligible for cancellation. To cancel your ad, please call or email our customer service department at 888-865-3803 or emailing firstname.lastname@example.org. Please write “Cancel my campaign” in the subject line.